Crush Superfoods
Identity Design

The design approach centered on creating a warm, inviting identity that would resonate with Burlington's health-conscious community while communicating the restaurant's commitment to fresh, local, organic ingredients.

Year
2023

Client
Crush Superfoods

Computer monitor displaying branding and packaging for CRUSH Superfoods, with a plant to the left, a white mug, a brown glass bottle, and a white chair in a modern workspace.
Two cups with 'CRUSH SUPEROFOODS' logo in a wire basket, a white cloth, two empty white cups overhead, and green leaves casting shadows on a white surface.
Top-down view of a salad in a clear plastic container with a green Crush Superfoods label.

CRUSH Superfoods, a local healthy casual dining restaurant in Burlington, NC, needed a cohesive brand identity that would communicate their commitment to fresh, local organic ingredients and scratch-made superfood creations. As a restaurant specializing in creative salads, smoothies, and acai bowls, they required visual branding that felt both premium and approachable, reflecting their farm-to-table philosophy while appealing to health-conscious locals seeking nutritious, delicious meals.

Crush Superfoods Challenge